From Times Square’s bright lights illuminating massive billboards, to advertisements on taxicabs, buses and subways, New York City’s canvas has long been plastered with colorful money-making propaganda. Just when every empty lamp post and brick wall seemed filled to capacity with posters and flyers, a new form of advertising appeared – bike billboards.
In recent months, My Ads On Bikes street advertising has rolled out bicycle caravans all over Manhatttan, advertising for companies wishing to deliver their messages in places, as their company slogan suggests, “where no TV, newspaper or billboard can go.”
The company promises a fully custom brand presentation on mini-billboards where users – depending on their campaign – can choose between men and women riders, and even customize the cyclist’s uniforms. Similar companies such as Traffic Display and Main Street Pedicabs have been serving as marketing street-teams for a variety of businesses across the country.
Seen as eco-friendly and cost-effective, My Ads On Bikes’ ingenuity lies in the maximum exposure the company gives to its customer’s billboards. In a borough with over a million people roaming the streets on a daily basis, the company monitors daily traffic totals in Manhattan to ensure their client’s ads are seen in densley populated areas.
Click to find out totals for the top four heaviest populated areas in Manhattan during the day:
Ad-bikes in NYC have advertised for real-estate companies, gobernatorial candidates and caused minor controversy advertising for the MTA.
Finding the job through Craigslist, Shea Cote has been working as a cyclist for the company since November. So far, he does not seem to mind hauling the billboards-on-wheels for eight hours-a-day.