Repp started her website, Cloud Pink, in July 2010.
“Cloud Pink is a place to celebrate the beauty in life,” Repp said on her site. “Things that look pretty, things that inspire, and things you can do to live happy and healthy, are what I consider beautiful. The french saying “La Vie En Rose”, has always been my motto in life. In English, the phrase translates into “Life Through Rose Colored Glasses”, meaning to marvel at life, see life in pink and make your life full of enchantment.”