Despite a less-than-robust economy, the comic book industry in New York City is thriving. New York Comic Con, the East Coast’s largest pop culture event, welcomed an estimated 100,000 people at its 2010 convention in October.
And then there’s Midtown Comics. One of the nation’s most well-known comic stores, Midtown, which opened the first of its two locations in 1997, unveiled a third Manhattan location on Wednesday, Nov. 10. The latest “Midtown” is actually located downtown, on Fulton Street in the Financial District.
“The comic book market is thriving in NYC, and we’ll once again fill a void in an area that is severely underserved,” said Gerry Gladston, chief marketing officer, in a press release. “The continuing success of our stores in Times Square, Grand Central, and online indicates that the time is indeed ripe to strike again.”
In addition to providing a neighborhood retail shop for customers who work or live downtown, the Fulton Street location opens earlier (8 a.m.) than other Midtown stores and features more space to host promotions and author signings.
Loyal fans and new patrons came to the opening to peruse Midtown’s merchandise, which — just like its customers — has expanded over the years and now includes comics, graphic novels, action figures, apparel and more.
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- Midtown’s downtown location opened Nov. 10th
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- Midtown has thousands of comics displayed on floor-to-ceiling racks
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- Midtown sells a variety of non-comic items, such as glassware
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- Customers often spend hours searching through boxes and bins for their favorite comics
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- Comic book prices vary significantly by edition, author and other factors
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- Graphic novels are also a popular seller
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- “You have to do a lot of marketing work to brand the business,” said Gerry Gladston, Midtown CMO
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- New, non-traditional comics like “Chew” are becoming popular
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- Midtown continues to stock old favorites, such as this Incredible Hulk figurine
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- Midtown’s Financial District location makes it one of the only comic book stores in lower Manhattan
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